Inspired by iconic stock markets like Wall Street, Qingdao Beer Exchange is a unique bar concept where beer prices fluctuate in real time according to customer demand.
Located in Qingdao, China’s unofficial beer brewing capital, the Qingdao Beer Exchange offers a unique beer drinking experience, with patrons being able to purchase various types of beer at constantly changing prices directly influenced by their purchases. A dynamic circular display above the large venue shows real-time prices and sales data, with the most purchased beers surging in price and the least purchased brews getting a discount. Rising beer prices are displayed in red, and falling ones in blue. Prices can only fluctuate by 10 percent every day, to ensure that no serious market manipulation occurs, and the beers are reset to base price every day. Every week, based on sales data, the facility considers lowering the base prices of the beers and temporarily increasing the price fluctuation range to 20 percent.
